When building a web site,
it is important to factor in many variables: your mission,
the needs of your audience, server-side technology considerations,
client-side browser limitations, internet connectivity speeds,
site promotion and more. Ultimately, you will rely on the
knowlege and skills of your designer to address these variables.
If you do not not choose a web designer carefully, lots of
money and time can be wasted. I have heard my share of horror
stories of expensive, bloated websites that failed because
of ineffectual design.
Effective web design for most businesses translates in to
effective information design. Information regarding your message
or product must be easy to find and read. Web design should
never overpower or distract from the information customers
are looking for. It should support your message and serve
to improve its clarity and impact.
Effective web design is focused on simplicity. Clear, easy
to navigate pages are a competitive advantage which makes
you stand out on the Internet. Navigation should be consistent
from page to page and easy to figure out. Information should
not be muddled by odd colors and bizarre graphics.
Since 1997, I have been designing sites which effectively
communicate the intended message, are simple to use and easy
to navigate. From start to finish, I can help you create a
tool that is organic and compelling.
I invite you to contact me when
you need a web site. Together we can make the Internet work
towards your goals and objectives.